Nottingham City Council is working with partners to promote reading and literacy under the banner: Ambitious for Every Child.

The campaign runs from 28 January to 18 March and involves the National Literacy Trust, Read On Nottingham, Small Steps Big Changes and UNESCO City of Literature.

There are four main aims:

  1. Encourage children and families to read more
  2. Increase footfall in libraries
  3. Increase Literacy Volunteers
  4. Increase awareness and donations to Dolly Parton’s Imagination Library


Ambitious for Every Child

Posters and banners will be put up around the city with the message: ‘Big Reader? Big Future’. We’ll be directing people to the Read On Nottingham website where there are tips on books, reading and how to volunteer to read with children.

Councillor David Mellen’s Big Reading Challenge

Councillor David Mellen aims to read to 5,000 children in 50 days to raise £5,000 to buy more books for Dolly Parton’s Imagination Library – an amazing scheme that delivers a free book every month to children from birth to five years old.

He will be reading stories from 28 January to 18 March. If your school could host him during this time, he would be delighted to visit you and read a story to your pupils.

If your school can support the challenge, please contact: and we will call you back. You can also find more details on David's fundraising page. 


The Big Monster Hunt

Over February 2019, we are asking children to go into their local city libraries to find hidden monsters that hold special words to make up a secret sentence. There will be prizes for pupils and schools. We hope it will be fun – and encourage children and families to go to libraries and read more.

The primary with the most children who complete the challenge will win a prize of books for their school library, which will be presented on World Book Day on 7 March 2019.

Activity sheets will arrive at primary schools in w/c 21 January 2019 ready for the start of the campaign. We’re delivering 250 activity sheets to every school – this should be enough for eight of your classes. We know that some schools might need more but delivery costs are lower for delivering the same quantity to every school.

More copies will be in our city libraries and can also be downloaded/printed below.

The closing date for the Big Monster Hunt is Friday 1 March 2019.

If you have any questions, do please get in touch with Kerry Edwards-Kelsall in the city council’s Communications and Marketing team on 0115 8763350.


We’re encouraging people to sign up to help children with reading in schools and libraries. We’d also like people to become Literacy Champions for National Literacy Trust. All of the details are on the Read On Nottingham website.